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Why choose Cheltenham and the Cotswolds
Cheltenham
The Regency, spa town of Cheltenham is rightly famous for its stunning architecture and as home to the Cheltenham Festival – the pinnacle of the horse racing calendar and one of the largest annual sporting events in the UK. However, in recent years, Cheltenham has begun to build a reputation for being far more than this – and is fast-becoming one of the up-and-coming destinations for both business and pleasure, anywhere in the UK.
The superb (and growing) range of venues, conference facilities and 2,000+ bedrooms on offer are testament to this. Offering everything from 2000+ seat conference centres to the latest in modern, flexible meeting spaces – and from gorgeous country house venues to contemporary, boutique hotels – Cheltenham really is a place that can and does deliver.
With its 35+ festivals each year, it’s no surprise that Cheltenham is now known as The Festival Town. Cheltenham’s festivals of Literature, Music, Jazz and Science in particular are world-leaders in their genre, with past participants ranging from David Attenborough to Hilary Clinton and from Gregory Porter to Brian Cox.
It’s thanks to this same pioneering and creative spirit that drives this world-class cultural offer, that Cheltenham is once again at the forefront of change – this time by being at the very centre of the rapidly expanding cyber and digital sector in the UK. Home to the Government’s Communications Headquarters (GCHQ), Cheltenham has one of the largest concentrations of cyber and digital businesses anywhere in the country – and well on its way therefore to becoming the UK’s cyber capital.
When you also then consider its location – less than 2 hrs by train from London and under an hour from both Birmingham and Bristol – why would you take your business event anywhere else?
The Cotswolds
Visiting the Cotswolds for business offers a unique blend of benefits that combine professional opportunities with the region’s distinctive charm and amenities. Here are several compelling reasons to choose the Cotswolds for your next business event:
Scenic Beauty and Inspiration
The Cotswolds are renowned for their picturesque landscapes, rolling hills, and charming villages. This scenic beauty can provide a refreshing and inspiring backdrop for business meetings, retreats, and conferences, fostering creativity and productivity.
Quality Venues and Facilities
The Cotswolds boasts a range of high-quality venues suitable for various business needs, from historic manor houses and castles to modern conference centres and boutique hotels. These venues often offer state-of-the-art facilities, excellent service, and unique settings that can enhance business events.
Accessibility
The Cotswolds are conveniently located in central England, with good transport links to major cities such as London, Birmingham, and Bristol. This makes it accessible for both national and international business travellers.
Networking Opportunities
The Cotswolds attract a diverse group of professionals, including entrepreneurs, creatives, and executives from various industries. Attending business events or staying in the area can provide valuable networking opportunities and the chance to build new business relationships.
High-Quality Accommodation and Dining
The region offers a wide range of accommodation options, from luxury hotels and quaint bed-and-breakfasts to self-catering cottages. Additionally, the Cotswolds is known for its excellent dining options, including award-winning restaurants and traditional pubs, ideal for business dinners and informal meetings.
Work-Life Balance
The tranquil environment of the Cotswolds promotes a healthy work-life balance, allowing business travellers to combine work with relaxation and leisure activities. The area is perfect for outdoor pursuits such as hiking, cycling, and golfing, providing opportunities for team-building activities or unwinding after a busy day.
Historic and Cultural Attractions
The Cotswolds are rich in history and culture, with numerous attractions such as Sudeley Castle, Blenheim Palace, and the Roman Baths in nearby Bath. These sites can add value to corporate retreats and incentive trips, offering employees and clients a memorable experience.
Local Expertise and Services
The region has a strong local economy with a range of professional services, including event planning, catering, and corporate hospitality. Leveraging local expertise can help ensure the success of business events and projects.
Sustainability and Green Initiatives
The Cotswolds is known for its commitment to sustainability and conservation. Businesses that prioritize environmental responsibility can benefit from the area’s eco-friendly venues and initiatives, aligning with their corporate social responsibility goals.
Relaxed surroundings
The Cotswolds offers an appealing alternative to traditional, urban meeting locations. Its peaceful setting, combined with modern amenities and connectivity, makes it an excellent choice for more relaxed business events.
In summary, the Cotswolds provide a unique and appealing setting for business activities, combining the practical benefits of excellent facilities and accessibility with the advantages of natural beauty, cultural richness, and a conducive environment for both work and relaxation.