The Escape the Everyday Destination Management Organisations’ Recovery Marketing Fund allowed Cotswolds Tourism to deliver local marketing activities aligned to the national campaign. Our highly-successful campaign piggy-backed the national campaign but centred around our own hashtag Escape to the Cotswolds, for which we designed our own logo and photographic filters.

We worked closely with local tourism businesses to create Escape the Everyday guides and content that included bookable product experiences available for the consumer to purchase on our website.

This campaign saw the Cotswolds working with both national and local media to create a suite of digital advertising which promoted bookable product in the Cotswolds, including The Times Travel and SoGlos. We also created a series of media trips that highlighted the incredible breadth of bookable experiences this project helped to generate.