Be part of the campaign to make Britain bookable and drive local tourism recovery activity. Join up and be part of a sales channel that works for you: TXGB, which stands for Tourism Exchange Great Britain (TXGB).

What is TXGB?

TXGB is a digital marketplace, brought to you by VisitEngland. It offers tourism businesses the opportunity to diversify their distribution, and gives distributors the ability to choose from a wide range of bookable tourism product, to add to their programmes. Put simply, it is the engine that allows tours, attractions, restaurants, accommodation, and events to sell tickets easily via a large number of websites, reaching a huge audience.

This means the opportunity to work with us to move customers from “looking” to “booking” on your website entry on www.cotswolds.com

What is meant by diversifying my distribution?

It means that you, as a tourism business, can choose from a selection of distribution channels, domestically and internationally, all in one place. These range from niche operators, to OTAs, and – most importantly here – destination websites like ours: www.cotswolds.com! It also allows you to make your own website bookable, if it isn’t already. Check out this video to learn more.

What does it cost?

TXGB charges when a booking is made 2.5% plus VAT per transaction. In addition, each distribution channel will have its own commission costs, which will vary. The great news is many destination websites including Cotswolds Tourism only charge 2.5%, meaning sales gained via either of our consumer websites cost a total 5% of the sale. The income gained by Cotswolds Tourism will be reinvested in local tourism here in the Cotswolds.  Remember you are free to opt-in and opt-out of different website channels whenever you wish.

Google Hotel Search

In addition, did you know you can take bookings directly via google with TXGB's direct connection to Google Hotel search. It’s is free for accommodation providers to appear in Google Hotel Search, Google Search + Google Maps, whether you use Google Ads or not. Simply claim + update your Google Business Profile, then connect to TXGB via your own booking system (or TXGB’s inbuilt inventory loading software, TXLoad) to share live availability + pricing. Why not start taking advantage of the single biggest boost to your property’s online profile helping SEO performance and increase your direct bookings while minimising your distribution costs.

Where can I find out more?

Visit TXGB.co.uk to find out more, and get started by signing up here. You will also find some useful FAQ here. Or call 0330 223 5050 to chat to one of the team about the benefits this partnership can bring to your business or email cotswoldstourism@cotswold.gov.uk

See the TXGB presentation