We are delighted to be able to offer a series of free training videos alongside some helpful notes to help businesses in the Cotswolds improve their online presence and digital skills.

The free training videos

Your business website
Why investing in your business website is the best marketing you will ever do!

Using social media for your business with handy social media notes
Why use social media? Find out about how to set social media objectives, pick the best platforms to use, what content to post and how to see if it's working for your business. 

Search Engine Optimisation (SEO)
How to think like Google! An introduction to how Google sees your website and what you can do to improve your Google ranking.

Scheduling social media posts
An introduction to scheduling social media posts: why you should and how to schedule posts.

Social media insights
Using insights in Facebook and Instagram.

#Hashtags
An introduction to hashtags: when you should (and shouldn't!) use them and how many you should use.

Email marketing
An introduction to email marketing and how it can be a very cost effective way of promoting your business and building customer loyalty.

Google Analytics with Google Analytic notes
An introduction to Google Analytics and why should you be using it for your business. 

Blogging
A simple guide to why blogging can be really beneficial to your business.

Website Audit & Branding with Website audit notes

The importance of your website branding and how to conduct a website audit.

Increasing your online visibility with Increasing your online visibility notes

Learn how and why businesses should focus on increasing your online visability.

Social media basics 

Learn all the basics of social media including how to schedule and come up with engaging content and promoting your social media channels.

Social media sponsored ads with Social media sponsored adverts notes

Learn all about social media adverts with ideas and tips including the importance of monitoring and evaluation.

Social media strategy planning with Social media strategy planning notes

Learn how to create a succssful social media strategy including knowing your audience & competition and setting 'SMART' goals.

Social media audits with Social media basic audit notes

Learn what a social media audit is and how to carry one out to track your results.

Influencer marketing with Influencer marketing notes

Gain an insight into influencer marketing including rules, tips and tricks. 

Tripadvisor with Tripadvisor notes

Learn how to set up a winning listing on Tripadvisor and gain valuable insights into this platform to improve your rankings.

Marketing plans with Marketing plan notes

Learn all about the importance of marketing plans including the key elements and how it can help your business. 

Using images effiectively for digital marketing with using images in your content notes

Learn why images are important for your business promotion including tips on improving image quality.

Other training opportunities

Training enquiries

If you have any suggestions for further training courses please email cotswoldstourism@cotswold.gov.uk