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My Cotswold Smile

#MyCotswoldSmile was a mini campaign to boost good feeling about the reopening of the Cotswolds. The campaign kicked off with a feel good video created specific for this project: https://www.youtube.com/watch?v=KGAuHpvql4s

#MyCotswoldSmile posts on Instagram alone garnered a reach of 157,380 with total likes across the campaign of 8,322. We saw good usage of the campaign hashtag which allowed us to share and highlight user generated content on our stories.

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