Social media is a vital element of Cotswolds Tourism’s marketing activity. The main emphasis of our content is to drive traffic to member businesses and to raise the profile and appeal of the Cotswolds. While reinforcing themes and the established appeal of the Cotswolds, we also aim to slowly change perceptions of the Cotswolds.

Our channels
As well as a blog integrated into the website, we have a number of active channels with a combined audience (Feb 2019) of 100k – the main channels are: Facebook, Instagram and Twitter. Our most recent monthly figures are published in our Member Updates.

Facebook (CotswoldsInfo)
Focussed on our consumer audience and concentrated largely on promoting the area via member businesses plus general news and what’s on information. In February 2019 we had 33k followers with very high engagement rates.  

Instagram (the_cotswolds)
Focussed on our consumer audience. In February 2019 we had 22k followers.

Twitter (@CotswoldsInfo)
Focussed on our consumer audience and also concentrated largely on promoting the area via member businesses but with more what’s on information and occasional competitions. In February 2019 we had 23k followers with high engagement. 

Twitter (@CotsTourismBiz)
Our tourism business twitter account provides news and information relevant to local tourism businesses. In February 2019 we had 3k followers.

Other channels
We also have a number of other less active or more localised channels with a combined following (Feb 2019) of just under 20k – Twitter (@CDCTourism, @OxCots); Facebook (Oxfordshire Cotswolds); Pinterest (CotswoldsInfo) and YouTube (CotswoldsInfo).

For further information:
E: cotswoldstourism@cotswold.gov.uk T: 01285 623000