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Research & Strategy
Destination Management Plan for the Cotswolds 2014 - 2024
The destination management plan was compiled, written and consulted on in early 2014, before being agreed, adopted and published in April 2014.
Tourism Facts and Figures
Nationally
VisitBritain/Visit England's corporate website includes, among a wealth of other information,
- an inbound research and insights section
- an England research and insights section
Locally
Cotswolds Tourism, as the official Destination Management Organisation for the area, conducts an annual Economic Impact Study
Other Cotswolds data
Cotswolds website statistics
- Unique visitors: 2018 - 1, 233,000 (up 11% on 2017)
- Unique visitors: 2017 - 1, 109,000 (up 42% on 2016)
- Unique visitors: 2016 - 752,000
Cotswolds social media channels
- Facebook: (at 1 Jan 2019) - 32, 525 followers (up 16% since 1 Jan 2018 - 28,001)
- Twitter: (at 1 Jan 2019) - 22,944 (up 14% since 1 Jan 2018 - 20,210)
- Instagram: (at 1 Jan 2019) - 19,455 (up 89% since 1 Jan 2018 - 10,300)
Cotswolds Destination Report
Since April 2015, VisitEngland has been tracking visitor perceptions of holiday destinations across the UK. This report, using data from April 2015 to January 2018, provides a snapshot of:
- visitor loyalty
- satisfaction
- perceptions
Download the Cotswolds Destination Report
Cotswolds Economic Impact Study
Cotswolds Tourism commissions an annual economic impact assessment covering the vast majority of the Cotswolds (all of Gloucestershire and West Oxfordshire).
Please note that the information is collated in local government areas, rather than as the Cotswolds as a whole, and also that (because of the unavoidable time lag in collating and collecting the national and regional data that informs the assessments) they always appear out of date (i.e. the 2017 report appeared late in the autumn of 2018).
2017 Report (published December 2018)
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Full details
2016 Report (published October 2017)
2015 Report (published October 2016)
T-Stats
T-Stats – a great business tool for you and for Cotswolds Tourism
Tourism-related businesses across the Cotswolds can sign up for a free online tool, T-Stats, which allows them to collect and process a huge range of information including accommodation occupancy, visitor numbers and events attendance with associated revenue figures.
In return, businesses receive reports and data on their operation, allowing them to compare their performance over time and against the average performance in their sector, and giving them a wealth of visitor-related information that could help plan marketing and promotions.
All your business information is kept confidential - only you can see your own data - but the system allows us, as the destination management organisation for the Cotswolds, to generate aggregated data across the tourism sectors and get an up-to-date snapshot of how local tourism is performing.
Benefits include:
- Free and simple to use – training guide provided.
- Input your own data which is confidential to your business .
- System aggregates data providing a quarterly review of tourism in the area.
- Monthly automatic email reminders to encourage input.
- Tourism data is a powerful lobbying tool for inward investment & assisting with planning campaigns.
- Your data can be placed into tables, charts and excel for easy use in your business plans & marketing meetings.
If you're interested in taking up this exciting offer you can sign up online
If you would like more information please contact us
For further information:
E: cotswoldstourism@cotswold.gov.uk T: 01285 623000
