Workstream MICE & Travel Trade

With inbound tourism being worth over £1 billion to the Cotswolds & new government ambitions to attract more overseas visitors to the UK, CotswoldsPlus has a vital role to play in liaising with travel trade operators, DMCs and continuing to build strong relationships with key buyers in the industry.

With the Cotswolds being a popular option for both domestic and international operators, it is vital we introduce buyers to local trade-friendly suppliers, encourage operators to explore further and try new local experiences.

We acknowledge that limited resources for meetings, incentives, conferences and events (MICE) means this is not a core priority of work but we work closely with Meet Bristol & Bath, and directly with operators and businesses, where enquiries come in.

With a long-established trade presence, we work to attract more FIT and luxury operators and have programmes, such as Help to Thrive, to develop new trade-friendly products.

View the Travel Trade action plan