Workstream Research & Data

Data helps policymakers understand the economic impact of tourism and make informed decisions about investments and development. Research can help businesses & destinations understand their target market, optimize their offerings, and improve their performance. While data & research is an area of significance it is also complex, costly and relies on up-to-date information.

At a national level VisitEngland/VisitBritain gathers data both domestically & inbound and is currently reviewing how all the LVEPs could work together. CotswoldsPlus LVEP commissions annual data on economic impact and there is an older visitor perceptions report for the Cotswolds.

A small group of officers, including Gloucestershire County Council research team, are currently reviewing what data is being gathered to bring forward a long-term approach and action plan.

Any business keen to be involved should email [email protected]